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Creating a Buzz: How to Use Social Media to Generate a Buzz
It is no exaggeration to say that if you’re not social, it’s like you’re not even there. Social media has become critical in creating a buzz around new products/businesses and marketing in general....
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Red Bull- More Than Just an Energy Drink
Do you know who Dietrich Mateschitz is? Here’s a hint he was listed as one of Forbes 250th richest people in the world. He has an estimated net worth of $4 Billion. And most importantly he is the...
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Engage 2013 – New York City
Engage 2013, event held by SocialBakers, was a learning experience for all. Expert social media marketers and directors from around the world flew in to New York City to teach those in the digital...
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The Law and Social Media
Can Legal Systems Around the World Keep up with Social Media? What happens on social media is important. In 2013 72% of US adults use social media sites which means there is more adults who use...
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#Hashtags: Getting Your Message Heard
Earlier in 2013, Facebook jumped on-board the hashtag “#” bandwagon and started supporting hashtags. Facebook was late to the party (I mean #latetotheparty). Hashtags are a phenomenon started by...
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Federal Offices vs. Social Media
US SHUTDOWN: Federal Offices Fall Silent as Social Media Shouts As the first US government shutdown in 17 years goes into its second week, millions of affected Americans remain in a state of...
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Developments in Social Media Customer Service
“Your call is important to us, please continue to hold.” 30 minutes later, now conscious of your phone bill at the end of the month and fists clenched you are put through to a customer service agent...
View ArticleContent Marketing: From the Written Page to the Visual Stage
If a Picture is Worth a Thousand Words, Then Is a Video Worth a Million? ~ Greg Jarboe Content marketing has become a central strategy for marketers as traditional marketing expands to encompass social...
View ArticleSocial Scalability: Media, Metrics, and Measurement
When it comes to social media marketing, the questions commonly asked are “How can you scale your social media?” or “Is social media even scalable?” The answer to the latter is “Absolutely.” Social...
View ArticleWhy Content is Still King
Establishing appropriate business contacts and demonstrating leadership are keys to driving business connections in the B2B world. These are tasks made simpler by the use of content marketing. It is...
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